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Custom Design Email Stationery Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships by Jim Sterne, The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately! This book takes you step-by-step through the process of creating a successful permission email marketing campaign.
Design and Management of Service Processes by Rohit Ramaswamy, In recent times, the role of service has become a critical differentiator between companies that are merely ordinary and those that are truly exceptional. Companies can create and maintain a competitive advantage and can keep loyal customers returning for life by consistently delivering a level of service that delights customers. To do this, exceptional quality needs to be designed into the service when it is first created, and maintained through the life of the service. This book, intended for managers in both manufacturing and service industries, shows you how to design customer delighting service by applying well known Total Quality Development (TQD) and Total Quality Management (TQM) principles. The book is a detailed, step-by-step guide that describes the state-of-the-art tools and methods such as Quality Function Deployment, Functional Analysis, Experimental Design and Simulation that you need to create, implement, manage and improve the processes by which service is provided so that you can consistently exceed your customers' expectations and keep your firm competitive in your industry. In this book, through numerous examples and a single, large-scale case study, you will learn how to determine customers' expectations for the service, develop design specifications based on a quantitative assessment of customer satisfaction, generate and evaluate different service design solutions based on these specifications and select the solutions that deliver the highest performance at the most reasonable cost, and monitor and continually improve your designed services. At every point, the book offers concrete and specific recommendations that can be immediately applied to your business forreal improvements in service quality and customer satisfaction.
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